Survey on Our New Product

Survey Question

TOPIC: URBAN UMBRELLA DESIGN

We are from department of research and development from Evotech design. We are conducting a research on new design of umbrella. In order to assist us in gathering important information, we will be grateful that you take some time to complete this survey. Please be honest while answering this survey. Thank you.

_____________________________________________________________________

PLEASE TICK YOUR CHOICE:

Demographic and Qualifying Information

1.      Gender

a)      Female

b)      Male

2.      Age

a)      15-25

b)      26-35

c)      36 and above

3.      Salary

a)      No income

b)      Less than RM 1000

c)      RM 1001- 2000

d)     RM 2001- 3000

e)      RM 3001 and above

Umbrella usage

1.      Transportation

a)      Public transport / pedestrian

b)      Motorcycle

c)      Car

2.      Do you have any disease related to your skin? E.g: Cannot be too exposed to the sunlight. If yes, please state:

___________________________________________________________________

3.      Based on your opinion, what is the main function of umbrella?

a)      Avoid from rain

b)      Fashion

c)      Just for fun to carry it!

4.      How important is it to have an umbrella with you when you are out of the house?

a)      Extremely important

b)      Of somewhat important/Not really important

c)      Absolutely unnecessary

5.      Do your umbrella is in good in condition right now? (if you have it)

a)      Yes

b)      No

6.      When do you prefer to use umbrella?

a)      Day time

b)      Rainy time

c)      Hot time

7.      What alternatives, other than the umbrella, do you use when protecting yourself against the rain?

a)      Panchos/Raincoats

b)      Jackets/Windbreakers

c)      Other (please specify) _________________________________________

8.      Which part of your body is of most important to be sheltered from the rain?

a)      Face

b)      Upper body

c)      Legs

9.      Where do you keep your valuables (such as your cell phone, or your wallets) when you are in the rain?

a)      In my pockets

b)      In my handbag/purse/sling bag

c)      In my haversack

d)     Other (please specify) ________________________________________

10.  Rank from 1-5 (with 1 being the most important and 5 being the least) the importance of the features of an umbrella to you

Features	5(least important)	4	3	2	1(most important)
Appearance
Brand
Convenience
Price
Size
quality

11.  Around how much are you willing to pay for such an umbrella?

a)      RM20-RM30

b)      RM31-RM40

c)      RM41-RM50

d)     RM51-RM60

12.  If the design of umbrella is sophisticated and different from the normal design, do you willing to use it?

a)      Yes

b)      No

13.  Are you satisfied with the design of umbrella nowadays?

a)      Yes

b)      Not really sure

c)      No

14.  Do you having difficulties dealing with current design umbrella?

a)      Yes (specify:_______________________________________________)

b)      No

15.  What is the thing you didn’t like most about current umbrella?

a)      Easy to break

b)      Heavy

c)      Difficult to handle

16.  Do you believe, in the future there will be “free-hand” umbrella?

a)      Yes

b)      No

17.  Is this new features benefit you?

a)      Yes

b)      No

18.  How interested are you in buying this umbrella if there are produce in future?

a)      Very interested

b)      Somewhat interested

c)      Not interested at all

19.  With the reference to the current umbrella design, do you prefer to have a foldable umbrella design? E.g: umbrella that can be fold and use less space to be put in bag.

a)      Yes

b)      No

c)      Neither

20.  Do you prefer to have an umbrella with UV protector?

a)      Yes

b)      No

c)      Either

21.  In a year, how many times you buy a new umbrella?

a)      Once or twice

b)      Buy when lose

c)      Buy whenever I find a beautiful one

22.  Do you think the current umbrella design can be improve?

a)      Yes

b)      No

23.  What are the improvements you want to make for current umbrella design?

____________________________________________________________________

24.  The Evorella is a new and modern version of the traditional umbrella. It is strapped on like a haversack and extends over your head from the back, creating an aerodynamic and oval-shaped umbrella that covers the upper half (from head to the thigh) of your body.  With the new aerodynamic oval design with extended coverage wind now flows over and around the canopy thus completely denying the possibility to invert.

The Evorella is planned to sell at RM45 per item.

Knowing this, would you consider buying a Evorella.

a)      Yes

b)      No

c)      Maybe

Thank you for your cooperation.